Bridgestone tires
Quiet touring tires and the Blizzak winter legend. Typically $100–$320 per tire.
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Bridgestone was founded in Kurume, Japan in 1931 by Shojiro Ishibashi and is by revenue one of the two largest tire makers in the world. It bought Firestone in 1988, and its American arm, Bridgestone Americas, is headquartered in Nashville. US-market tires come mostly from plants in South Carolina, North Carolina, Iowa and Tennessee.
The brand is strongest where comfort matters. The Turanza QuietTrack is one of the quietest touring tires sold, the Dueler H/L Alenza Plus is a long-wearing highway tire for crossovers and SUVs, and the Blizzak WS90 has been the reference winter tire for ordinary cars for years. The Potenza line covers summer and performance, and Bridgestone was early to market with dedicated EV and run-flat tires.
Pricing is close to Michelin, sometimes a bit below, and Bridgestone runs rebates several times a year. Warranties are competitive: up to 80,000 miles on touring models, plus a 90-day buy-and-try guarantee that lets you exchange the tires if you do not like them. The one honest knock is that Bridgestone's performance tires wear faster than the class leaders, and some sizes are hard to find outside the dealer network.
Typically $70-$100 prepaid card in fall; retailer instant deals now
The summer 2026 national offer ($80 Prepaid Mastercard, 7/1-8/31, +$100 with CFNA card) has ended and a fall national rebate (usually $70-$100 Visa Prepaid, Sep 15-Dec 7, +$50-$100 with CFNA card) was not confirmed on a US 2026 page. Right now Tire Discounters has up to $100 instant on Dueler A/T sets through 9/30/2026 and Mavis lists $100 + $50 online through 9/30/2026.
Bridgestone models worth buying
| Model | Type | Mileage warranty | From | Best for |
|---|---|---|---|---|
| Turanza QuietTrack | All-Season Tires | 80,000 mi | $160 | Sedans and small crossovers where a quiet, smooth ride is the top priority. |
| WeatherPeak | All-Weather Tires | 70,000 mi | $160 | Family cars in the Midwest and Northeast that see regular snow but not brutal ice. |
| Dueler H/L Alenza Plus | Highway Truck & SUV Tires | 80,000 mi | $190 | Crossovers and SUVs that stay on pavement and want maximum tread life. |
| Potenza Sport | Summer Tires | None | $200 | Performance cars driven in warm climates that want sharp steering and strong wet grip. |
| Blizzak WS90 | Winter Tires | None | $150 | Cars and crossovers in snow and ice country that need the best possible winter traction. |
| Turanza EV | EV Tires | 50,000 mi | $200 | Tesla Model 3 and Model Y owners looking for a quiet tire with an EV-specific compound. |
| DriveGuard Plus | Run-Flat Tires | 65,000 mi | $160 | Any car with TPMS whose owner wants run-flat security without the harsh ride of older designs. |
Strengths
- Turanza QuietTrack sets the standard for quiet, comfortable touring tires
- Blizzak WS90 is a proven winter tire with strong ice traction
- 90-day buy-and-try guarantee reduces buying risk
Weaknesses
- Performance Potenza tires wear faster than some rivals
- Some sizes only available through Bridgestone dealers
Bridgestone as a company
Made in the US at: Graniteville, South Carolina; Aiken, South Carolina; Morrison, Tennessee; Wilson, North Carolina; Bloomington, Illinois; Des Moines, Iowa; Akron, Ohio.
Bridgestone has manufactured tires in the United States since 1983 and runs its Americas business from Nashville, Tennessee. US tire plants include passenger and light-truck plants at Graniteville, South Carolina and Morrison, Tennessee, a truck and bus plant at Wilson, North Carolina, off-road plants at Aiken, South Carolina and Bloomington, Illinois, an agricultural tire plant at Des Moines, Iowa, and a race-tire plant in Akron, Ohio; the LaVergne, Tennessee truck-tire plant closed in July 2025. Bridgestone is a large original-equipment supplier to US automakers and sells in the aftermarket both through its own company-owned store chains and through independent dealers, Costco, Tire Rack and other national retailers.
All financial and workforce figures are Bridgestone Corporation group-level, not brand-level. Fiscal 2025 (January-December 2025): revenue JPY 4,429.5 billion, operating profit JPY 381.2 billion (8.6% of revenue); Bridgestone's own preferred measure, adjusted operating profit, was JPY 493.7 billion or 11.1% of revenue. Employees 115,716 at 31 December 2025 (Bridgestone ESG data). Yen amounts converted at 150 JPY = 1 USD, close to the 2025 calendar-year average of about 149.7. The plant count is Bridgestone's own figure of 72 tire plants as of December 2025 (out of roughly 120 plants and R&D sites in total). Market share and global rank are from Tire Business' Global Tire Report ranking published in 2025 and based on 2024 tire sales. Annual tire production in tonnes or units is not published by the company.
Bridgestone through the years
- 1931Shojiro Ishibashi founded Bridgestone Tire Co. in Kurume, Fukuoka, Japan, naming it after a translation of his surname, which means 'stone bridge'.
- 1983Bridgestone bought a truck-tire plant in LaVergne, Tennessee from Firestone, its first manufacturing site in the United States.
- 1988Bridgestone acquired the Firestone Tire and Rubber Company, creating Bridgestone/Firestone and turning the company into a top-tier global tire maker.
- 2017Bridgestone Americas moved its corporate headquarters into a new tower in downtown Nashville, Tennessee.
- 2019Bridgestone bought TomTom's telematics business, now called Webfleet, pushing the group beyond tires into fleet digital services.
- 2025Bridgestone closed the LaVergne, Tennessee plant where its US manufacturing had begun in 1983, ending truck and bus radial production there.
Did you know?
- The name Bridgestone is a literal translation of founder Shojiro Ishibashi's surname - 'ishi' means stone and 'bashi' means bridge - with the two halves swapped around.
- Bridgestone is not just a tire maker in the US: it owns the largest tire retail network in the country through Firestone Complete Auto Care, Tires Plus and Wheel Works.
- Bridgestone's first US factory was a Tennessee plant bought from Firestone in 1983 - five years before it bought Firestone itself - and that plant shut down in July 2025.
Bridgestone tires: common questions
Where are Bridgestone tires made?
Bridgestone builds most US-market passenger and light-truck tires in Aiken, South Carolina; Wilson, North Carolina; Des Moines, Iowa; and near Nashville, Tennessee. Some sizes come from Japan, Canada, Mexico or Southeast Asia. The plant code in the DOT number tells you which factory made your tire.
Is Bridgestone better than Michelin?
They are close competitors and the answer depends on the model. Bridgestone's Turanza QuietTrack is quieter than Michelin's Defender2, while Michelin generally wins on wet braking and consistent tread life. In winter tires the Blizzak WS90 and Michelin X-Ice Snow are both excellent, with Blizzak slightly better on ice and X-Ice lasting longer.
How long do Bridgestone tires last?
Touring models like the Turanza QuietTrack and Dueler H/L Alenza Plus carry 80,000-mile warranties and usually deliver 60,000 to 80,000 miles in real use. Performance Potenza and winter Blizzak tires have no mileage warranty and typically last 20,000 to 40,000 miles depending on driving.