Yokohama tires
Japanese all-rounder famous for the Geolandar truck line. Typically $80–$240 per tire.
Yokohama Rubber was founded in 1917 as a joint venture between Yokohama Cable Manufacturing and BFGoodrich, and it has been a fixture in the US market since the 1970s. Its American headquarters are in Santa Ana, California, and it builds passenger and light-truck tires in Salem, Virginia, with commercial truck tires coming from West Point, Mississippi.
The brand is best known in the US for the Geolandar family. The Geolandar A/T G015 was a long-running all-terrain favorite for its quiet ride and 3PMSF rating, and the newer Geolandar A/T4 sharpens off-road bite while keeping a 65,000-mile warranty. The Geolandar CV G058 and X-CV cover crossovers, and the M/T G003 is a capable mud-terrain. For cars, the Avid Ascend GT is a well-regarded touring tire, the Advan Sport A/S+ handles performance duty, and the iceGUARD iG53 is a competent winter tire.
Pricing sits in the middle of the market, below Michelin and Bridgestone and close to Hankook and Falken. Warranties are fair (60,000 to 65,000 miles on touring and all-terrain models) with a 30-day trial. Yokohama's honest limitations are a smaller dealer footprint than the American brands and tread life that is good but not best in class on the passenger lines.
Usually up to $100 prepaid Mastercard in October
Yokohama has run a national fall rebate every October (Oct 1-31): $100 Yokohama Mastercard Prepaid on ADVAN Apex / GEOLANDAR X-CV and $70 on ADVAN Sport A/S+, AVID Ascend GT/LX, GEOLANDAR A/T G015, H/T G056, CV G058 and winter lines. The 2026 edition was not yet announced on 9/26; a dealer-only $70 offer (Mr. Tire, Aug 1-31, $140 with Synchrony card) has just ended.
Yokohama models worth buying
| Model | Type | Mileage warranty | From | Best for |
|---|---|---|---|---|
| Avid Ascend GT | All-Season Tires | 65,000 mi | $130 | Sedans and crossovers that want a quiet, comfortable touring tire at a fair price. |
| Geolandar A/T G015 | All-Terrain Tires | 60,000 mi | $170 | Daily-driven pickups and SUVs that want a quiet all-terrain with light off-road ability. |
| Geolandar A/T4 | All-Terrain Tires | 65,000 mi | $190 | Trucks and SUVs that want more off-road bite than the G015 without a mud-terrain roar. |
| Advan Sport A/S+ | Performance Tires | 55,000 mi | $150 | Performance sedans and coupes in four-season climates. |
| Geolandar CV G058 | Highway Truck & SUV Tires | 65,000 mi | $150 | Crossovers like the CR-V and RAV4 that want a long-wearing highway tire. |
| Geolandar M/T G003 | Mud-Terrain Tires | None | $270 | Off-road trucks that need mud and rock traction with a durable three-ply sidewall. |
| iceGUARD iG53 | Winter Tires | None | $120 | Sedans and small crossovers that need a studless winter tire without premium prices. |
Strengths
- Geolandar A/T4 and G015 are quiet, capable all-terrains with winter ratings
- Salem, Virginia plant builds many popular sizes
- Consistent quality across the lineup
Weaknesses
- Smaller dealer and rebate network than the big American brands
- Passenger touring tires wear a bit faster than the class leaders
Yokohama tires: common questions
Where are Yokohama tires made?
Yokohama builds many US-market passenger and light-truck tires in Salem, Virginia. Other sizes come from Japan, the Philippines, Thailand or Vietnam. The DOT plant code on the sidewall identifies the factory.
Are Yokohama tires good quality?
Yes, Yokohama is a well-regarded Japanese brand that supplies original equipment to Toyota, Honda, Nissan, Subaru and others. Its Geolandar truck tires in particular earn strong owner reviews, and the Avid Ascend GT is a solid touring tire. Quality is consistent, though tread life on car tires trails Michelin.
Geolandar A/T G015 or A/T4, which should I buy?
The A/T4 is the newer design with more aggressive tread, better mud and snow traction and a 65,000-mile warranty. The G015 is quieter on the highway and often cheaper. If you mostly drive pavement and want the look, the G015 is fine; if you actually go off-road, the A/T4 is worth the extra.